Belvedere

01

The need shown

A developer wants to show an exceptional villa remotely, and make visitors want to request a private viewing.

02

The concept

You arrive by the road, walk in, and move through the rooms at nightfall. Scrolling the page drives the tour, in nine shots.

03

Build choices

• Arrival film driven by scrolling: the wheel moves forward or back through the shot.
• From one room to the next through a sliding glass door (an animated mask), instead of a fade.
• Property sheet reduced to four large figures.
• A single action at the end of the tour: request a private viewing.

04

What the project demonstrates

• Scroll-driven video
• Staging a property
• Editorial typography
• Guided path to an enquiry